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Inaugural Meeting of the Research and Study Group

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On Sunday 28 October, the first meeting of the recently formed Research and Study Group was held in the comfort of Kelli Futter's living room. Because the majority of Grade Eleven English classes have been working on projects aimed at developing an understanding of the advertising capaigns of several multi-national corporations, the discussion focused on Advertising.

Rooting their research in Naomi Klein's No Logo, Lauren Hartmann and Pranisha Maharaj, who had focused on Chanel and the life of Coco Chanel were brave enough to lead the way with their presentation. The depth and thoroughness of their research - and unforgettable model of the Chanel little black box - delighted all. Their presentation sparked an open discussion on the nature of advertising, revealing just a few of the powerfully manipulative techniques employed and some very interesting details about Coco Chanel's life and her industry. The advertising world, often reflecting both positive and negative trends in our own society, offers the discerning reader or audience far more to uncover and discover than that which might originally have been perceived. It was this wider world of image, brands and reputation that was explored.

Thanks must go to Mrs Orpen, Mrs Hartman and Mrs Vosloo for having founded the group, for their dedication as teachers and encouragement of learning. We look forward to the next meeting on Wednesday, 5 December.

Leanne Johansson

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This page was last updated on 14 November 2001 04:03